TOPHILL Makes an Appearance at the Watch Association’s 20th Anniversary Celebration, Engaging Watch Enthusiasts with a New Product Showcase
The Watch Association recently held a grand celebration marking its 20th anniversary. As an up-and-coming design brand active in both domestic and international watch markets, TOPHILL was invited to participate in this industry event. The brand staged a runway show featuring its signature products from recent years and engaged in face-to-face interactions with the watch media and enthusiasts in attendance.
Beyond the runway, the new models were also showcased on the event's red carpet and in the exhibition area. Models wearing the new timepieces in various colorways interacted closely with guests; some attendees paused to examine the intricate layering of the dials and the finishing of the cases, while discussing materials, movements, and the wearing experience with staff members. At the brand's booth, CEO Kim joined models to showcase the TOPHILL watches and engaged warmly with watch enthusiasts.
The products showcased cover TOPHILL’s current core product lines—ranging from chronographs and ultra-thin dress watches to dive watches and tourbillons—demonstrating the brand's strategic approach across diverse categories.
Chronographs took center stage visually during the showcase. TOPHILL’s chronographs feature a manual-winding mechanical movement (the Seagull ST1901), a 40mm 316L stainless steel case, and a sapphire crystal; the striking chronograph layout preserves the mechanical ritual associated with traditional chronographs, while the vintage racing-style models directly evoke the category's original racing heritage.
In the dive watch category, the brand offers models with 200-meter water resistance and automatic movements; ceramic bezels and high-brightness luminous markers ensure readability in challenging lighting conditions. Representing the pinnacle of the brand's craftsmanship, the TOPHILL tourbillon watch utilizes a Peacock tourbillon movement and incorporates a power reserve indicator and a retrograde date function. Additionally, the TW089G square-case series—positioned as a "classic steel icon"—offers an alternative for consumers who appreciate the balance found in geometric lines.
Notably, the brand launched the new TOPHILL+ product line this June and displayed its latest creations at the 2026 Shenzhen Watch & Clock Fair. The products featured at this celebration serve as a comprehensive showcase of this continuously evolving product series.
If the showcase represented the brand’s statement to the industry, the interactions at the exhibition booth served as the industry’s feedback to the brand.
During the event's networking session, the TOPHILL team engaged in lively discussions with the many watch media representatives and enthusiasts in attendance.
TOPHILL has long maintained a practice of listening to the voices of watch enthusiasts. The brand believes that watches are products that must be held and worn to be truly understood; feedback from enthusiasts often provides better guidance for refining the brand's product direction than raw data alone.
For TOPHILL, this anniversary celebration served as both a comprehensive showcase of its products and an opportunity to forge deeper connections with the industry and its community. Against the backdrop of industry-wide efforts to foster industry-academia collaboration, cultivate design talent, and drive the transition toward intelligent manufacturing, the challenge remains for emerging brands to translate design capabilities into enduring product distinctiveness.
From the runway showcase of new models to in-depth conversations at the exhibition booth, TOPHILL’s twentieth-anniversary celebration marked a complete and successful presentation—one that allowed the brand to both showcase its products and listen to its audience. This dual feedback from the industry and enthusiasts may well offer the answer the brand has been seeking—one more valuable than any standard product launch could provide.
